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May 31, 2019

When considering an architectural or interior environment, let's agree on a couple of definitions.  Design is not decoration... but neither is decoration necessarily design.  ​​The distilled essence of both are at opposite ends of the spectrum... meeting in the middle...

April 24, 2019

SO ... "We feel qualified to pronounce aesthetic judgements every day ... but, do we "Designers" really know design?  Yes, it's a very controversial subject.  A personal one that will not be resolved here... but it's worth exploring a little.  We can state a couple of...

March 16, 2019

Don't forget the "Green Bug".   I was sitting in a cafe patio overlooking a fairly busy 6 lane divided road.  Cars were busily moving in both directions.  Almost all were white, black grey or silver.  Occasionally a red or blue would pass... then I saw it.  The Lime Gr...

February 22, 2019

The SEARCH for PURPOSE

Today brands realize that if the business doesn’t change to become relevant and purposeful for the consumer again, it won’t be around in 10 years!!!!!!

Defining “brand purpose” has been a common theme for companies. Latest research has found that...

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February 22, 2019

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